When addressing new labels, it was evident that Pure Glow had no brand direction. The logo was not representative of the premium products on offer and the naming convention given to juices did not aid their internal processes. In addition, the bottles, while unique in the market, were too large and resulted in a high price point for the customer.
Working closely with the Pure Glow team, a numbering system for all juice recipes has been introduced and is echoed on the bottle. With each season, a new suite of recipes is rolled out and added to a large periodic style table for quick reference.
The online store is Pure Glow’s only platform for doing business.
A stripped down temporary site has been deployed as Bonsai gets to work building a new site utilising the Shopify platform.
Below are some mobile wireframes which help relay the intentions of the shopping experience. Site analytics taken from the former site has helped when considering the user experience for the new site.
A key notable from the data was the high percentage of activity from mobile devices, which has greatly influenced the approach we have taken when structuring the store and checkout process.