A MEASURED APPROACH
A renaming of a long standing dental practice was the first step in defining the brand. Formally ‘Hampden Road Dental Care’, it was evident that the business was so much more than the name it adopted due to its location.
With a formulaic approach to the way they served their long standing clientele, the new name of Measured Dental Care was embraced. An identity depicting a timeline was a visual reinforcer of their long-term focus.